Marketing Management Cases: Planning and Executing Marketing Strategy

William M. Weilbacher

Macmillan, 1970 - Business & Economics - 358 pages

Contents

• ducts Universals Handsome Boy Super Copper Brightener: 16
• Companys Development of the Money Collecting Machine 32: 32
• Foods Company and Market Potential for Picture Pretty Deluxe: 75
• TWO Formulating Marketing Strategy: 95
• Flanker Product: 124
• THREE Choosing Alternative Marketing Tactics: 199
• and New Friendly Girl Product Development: 220
• Wonder Foods Company and the New Friendly Girl Market Test: 233
• Policy for Painout Analgesic Compound: 249
• Preservation Recordings Inc Selects a Distribution Channel: 266
• Company and the Selection of Magazine Lists: 281
• Monitors Its Marketing Activities: 298
• Sales Promotion Effluvia House Tests Alternative: 338

Bibliographic information

• Title: Marketing Management Cases: Planning and Executing Marketing Strategy
• Author: William M. Weilbacher
• Edition: illustrated
• Publisher: Macmillan, 1970
• Original from: the University of Michigan
• Digitized: Nov 5, 2010
• ISBN: 0024250600, 9780024250605
• Length: 358 pages
• Subjects: Business & Economics / Management