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Books Books 1 - 10 of about 144 citing Ogilvy on Advertising.

Electronic Commerce: A Manager's Guide

Ravi Kalakota, Andrew B. Whinston - Business & Economics - 1997 - 431 pages
This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends ...
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Communication Planning: An Integrated Approach

Sherry Devereaux Ferguson - Business & Economics - 1999 - 262 pages
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate ...
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The Art of Cause Marketing: How to Use Advertising to Change Personal ...

Richard Earle - Business & Economics - 2002 - 322 pages
Explains how to strategize and develop a successful public service advertising campaign. This book includes information on the typical targets of cause ads and the ...
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MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing ...

Stan Rapp, Thomas L. Collins - Business & Economics - 1987 - 278 pages
Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
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Public-Sector Marketing: A Guide for Practitioners

Larry L. Coffman - Business & Economics - 1986 - 191 pages
A concise ``how-to'' handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive ...
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