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Books Books 1 - 10 of about 17 citing The Cluetrain Manifesto: The End of Business as Usual.

Understanding the Consumer

Isabelle Szmigin - Business & Economics - 2003 - 202 pages
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and ...
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Web 2.0: A Strategy Guide: Business thinking and strategies behind ...

Amy Shuen - Computers - 2008 - 272 pages
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line ...
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Tourism Management: Analysis, Behaviour, and Strategy

Arch G. Woodside, Drew Martin - Business & Economics - 2007 - 528 pages
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing ...
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Feminist futures: re-imagining women, culture and development

Kum-Kum Bhavnani, John Foran, Priya A. Kurian - Business & Economics - 2003 - 309 pages
The contributors to this volume work at the intersection of cultural studies, feminist studies, and critical development studies to articulate a new framework that they call ...
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