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Public Relations: Strategies and Tactics

Dennis L. Wilcox - Business & Economics - 2005 - 648 pages
"Public Relations: Strategies and Tactics," Study Edition 7/e Dennis L. Wilcox, San Jose State University Glen T. Cameron, Missouri School of Journalism Phillip H. Ault, South ...
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Public Relations: Strategies and Tactics

Dennis L. Wilcox - Business & Economics - 2003 - 602 pages
Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public ...
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