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Brand NFL: Making and Selling America's Favorite Sport

Michael Oriard - History - 2007 - 344 pages
The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in ...
Snippet view - About this book

Brand NFL: Making and Selling America's Favorite Sport

Michael Oriard - History - 2007 - 344 pages
The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in ...
Snippet view - About this book




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