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Books Books 21 - 30 of about 44 related to Influence: The Psychology of Persuasion.   

The Emerging High-tech Consumer: A Market Profile and Marketing Strategy ...

Allan C. Reddy - Business & Economics - 1997 - 160 pages
A concise, lucid report on the market for high-tech consumer products and services, and a summary of the strategies that marketers should understand, develop, and use to reach ...
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American Dreams in Mississippi: Consumers, Poverty, & Culture, 1830-1998

Ted Ownby - Business & Economics - 1999 - 228 pages
American Dreams in Mississippi: Consumers, Poverty, and Culture, 1830-1998
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The Strategy of Desire

Ernest Dichter - Social Science - 1960 - 314 pages
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to ...
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ...

Virginia Postrel - Social Science - 2009 - 272 pages
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory ...
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Advertising and Consumer Citizenship: Gender, Images, and Rights

Anne M. Cronin - Business & Economics - 2000 - 179 pages
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also ...
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Consumerism in World History: The Global Transformation of Desire

Peter N. Stearns - Business & Economics - 2001 - 147 pages
The desire to acquire luxury goods and leisure services is a basic force in modern life.Consumerism in World Historyexplores both the historical origins and worldwide appeal of ...
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