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Books Books 41 - 48 of about 48 related to Influence: The Psychology of Persuasion.   

Global Food Trade and Consumer Demand for Quality

Barry Krissoff, Julie A. Caswell, International Agricultural Trade Research Consortium - Business & Economics - 2002 - 251 pages
The objective of these proceedings is to examine consumer demand for quality attributes (including food safety, biotechnology-free food, organic food, etc.) in the context of a ...
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Consumer Value: A Framework for Analysis and Research

Morris B. Holbrook - Business & Economics - 1999 - 203 pages
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping ...
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Consumer Boycotts: Effecting Change Through the Marketplace and the Media

Monroe Friedman - Business & Economics - 1999 - 284 pages
First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
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The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents

George P. Moschis - Business & Economics - 2000 - 303 pages
Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this ...
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Children as Consumers: A Psychological Analysis of the Young People's Market

Barrie Gunter, Adrian Furnham - Business & Economics - 1998 - 216 pages
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as ...
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Collecting in a Consumer Society

Russell W. Belk - Business & Economics - 1995 - 198 pages
Collecting, whether by individuals or institutions, is a form of consumption. In this groundbreaking book Russell Belk examines the relationship between the development of ...
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Understanding the Older Consumer: The Grey Market

Barrie Gunter - Business & Economics - 1998 - 182 pages
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows ...
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Consumer Research: Postcards from the Edge

Darach Turley - Business & Economics - 1997 - 406 pages
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered ...
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