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Books Books 11 - 20 of about 45 related to The ultimate CRM handbook: strategies and concepts for building enduring ....   

Handbook of CRM

Adrian Payne - Business & Economics - 2012 - 464 pages
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives ...
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Relationship marketing: new strategies, techniques, and technologies to win ...

Ian Gordon - Business & Economics - 1998 - 314 pages
A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world Marketing Is Dead! Long Live Marketing! Marketing is dead ...
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Strategic Supply Chain Alignment: Best Practice in Supply Chain Management

John Gattorna - Business & Economics - 1998 - 671 pages
Strategic Supply Chain Alignment brings together for the first time the world's leading logistics professionals, management consultants and academics to offer their insights ...
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Enhancing Enterprise Intelligence: Leveraging ERP, CRM, SCM, PLM, BPM, and BI

Vivek Kale - Business & Economics - 2016 - 360 pages
Enhancing Enterprise Intelligence: Leveraging ERP, CRM, SCM, PLM, BPM, and BI takes a fresh look at the benefits of enterprise systems (ES), focusing on the fact that ES ...
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Beyond "e": 12 Ways Technology is Transforming Sales and Marketing Strategy

Stephen G. Diorio - Business & Economics - 2002 - 323 pages
The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond "e" is designed to help ...
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Principles of Customer Relationship Management

Roger Joseph Baran, Robert J. Galka, Daniel P. Strunk - Business & Economics - 2008 - 511 pages
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing ...
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