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Books Books 21 - 30 of about 46 related to The ultimate CRM handbook: strategies and concepts for building enduring ....   

Superior Customer Value: Strategies for Winning and Retaining Customers ...

Art Weinstein - Business & Economics - 2012 - 319 pages
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced ...
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Customer Management Scorecard: Managing CRM for Profit

Neil Woodcock - Business & Economics - 2005 - 384 pages
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the ...
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eCFO: sustaining value in the new corporation

Cedric Read, Jacky Ross, PricewaterhouseCoopers Financial Management Solutions Team - Business & Economics - 2001 - 372 pages
Soon every business will be Internet enabled and we'll all start dropping the "e" in "e-business." Everything we do is being affected: product creation, customer fulfillment ...
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Offensive Marketing

Hugh Davidson - Business & Economics - 2012 - 414 pages
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the ...
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Big Data Driven Supply Chain Management: A Framework for Implementing ...

Nada R. Sanders - Business & Economics - 2014 - 262 pages
Master a complete, five-step roadmap for leveraging Big Data and analytics to gain unprecedented competitive advantage from your supply chain. Using Big Data, pioneers such as ...
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Up Close and Personal?: Customer Relationship Marketing at Work

Paul Gamble - Business & Economics - 2006 - 440 pages
CRM remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ...
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