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Books Books 11 - 20 of about 45 related to The ultimate CRM handbook: strategies and concepts for building enduring ....   

Relationship marketing: new strategies, techniques, and technologies to win ...

Ian Gordon - Business & Economics - 1998 - 314 pages
A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world Marketing Is Dead! Long Live Marketing! Marketing is dead ...
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Customer Relationship Management: Concept, Strategy, and Tools

V. Kumar, Werner Reinartz - Business & Economics - 2012 - 379 pages
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by ...
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Improve Your Marketing to Grow Your Business

Hunter Hastings, Jeff Saperstein - Business & Economics - 2007 - 256 pages
“Marketing is part art and part science. The 'art era' was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you ...
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Strategic Customer Management: Integrating Relationship Marketing and CRM

Adrian Payne, Pennie Frow - Business & Economics - 2013 - 529 pages
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically ...
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Executive's guide to e-business: from tactics to strategy

Martin V. Deise - Business & Economics - 2000 - 272 pages
Is E-Business Helping You—Or Your Competitors E-business is transforming the commercial landscape and completely redefining traditional business assumptions. In an e-nabled ...
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