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Books Books 1 - 10 of about 45 related to Effective Public Relations.   

Effective Public Relations

Scott M. Cutlip, Allen H. Center - Public relations - 1971 - 701 pages
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public ...
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Using Research in Public Relations: Applications to Program Management

Glen M. Broom, David M. Dozier - Market surveys - 1990 - 414 pages
A user friendly research tool that will enable readers to understand how research fits into public relations management.
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Public Relations History: From the 17th to the 20th Century: The Antecedents

Scott M. Cutlip - Business & Economics - 2013 - 320 pages
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations ...
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The Unseen Power: Public Relations: A History

Scott M. Cutlip - Language Arts & Disciplines - 2013 - 832 pages
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John ...
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Essentials of Public Relations

Phillip H. Ault - Business & Economics - 2001 - 470 pages
Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and ...
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