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Nation branding

Keith Dinnie - Business & Economics - 2010 - 288 pages
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly ...
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Nation Branding: Concepts, Issues, Practice

Keith Dinnie - Business & Economics - 2015 - 276 pages
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the ...
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International Place Branding Yearbook 2011: Managing Reputational Risk

Frank M. Go, Robert Govers - Business & Economics - 2011 - 213 pages
The second volume of this yearbook which surveys the world of place branding and offers readers an illuminating overview of the state-of-the-art of place branding principles ...
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How to Brand Nations, Cities and Destinations: A Planning Book for Place ...

T. Moilanen, S. Rainisto - Business & Economics - 2008 - 202 pages
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive ...
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Events Management: An International Approach

Nicole Ferdinand, Paul J. Kitchin - Business & Economics - 2016 - 384 pages
Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global ...
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City Branding

John Heeley - Business & Economics - 2011 - 35 pages
Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the ...
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Rethinking Place Branding: Comprehensive Brand Development for Cities and ...

Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth - Business & Economics - 2014 - 248 pages
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to ...
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Places: Identity, Image and Reputation

Simon Anholt - Business & Economics - 2016 - 168 pages
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This ...
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Place Branding: Glocal, Virtual and Physical Identities, Constructed ...

R. Govers, F. Go - Business & Economics - 2016 - 324 pages
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings ...
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