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Books Books 1 - 7 of about 7 related to Business, Not Politics: The Making of the Gay Market.   

The Makeover: Reality Television and Reflexive Audiences

Katherine Sender - Law - 2012 - 259 pages
Watch this show, buy this product, you can be a whole new you! Makeover television shows repeatedly promise self-renewal and the opportunity for reinvention, but what do we ...
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The Politics of Reality Television: Global Perspectives

Marwan M. Kraidy, Katherine Sender - Performing Arts - 2010 - 240 pages
This book offers a global, comparative examination of reality television alongside empirical research about the genre, its producers and consumers.
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Money, Myths, and Change: The Economic Lives of Lesbians and Gay Men

M.V. Lee Badgett - Business & Economics - 2003 - 302 pages
The common stereotype that lesbians and gay men are more affluent than heterosexuals is only one of many misconceptions that M. V. Lee Badgett debunks in this comprehensive ...
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

John Dececco, Phd, Grant Lukenbill - Business & Economics - 2013 - 242 pages
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers ...
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Thinking Straight: The Power, Promise and Paradox of Heterosexuality

Chrys Ingraham - Social Science - 2013 - 256 pages
This collection of original essays will unravel the current heterosexual scene in two parts: one on rights and privileges, the other on popular culture. Topics covered include ...
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School's Out: Gay and Lesbian Teachers in the Classroom

Catherine Connell - Social Science - 2014 - 272 pages
How do gay and lesbian teachers negotiate their professional and sexual identities at work, given that these identities are constructed as mutually exclusive, even as mutually ...
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