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Books Books 1 - 10 of about 45 related to Business, Not Politics: The Making of the Gay Market.   

The Makeover: Reality Television and Reflexive Audiences

Katherine Sender - Law - 2012 - 259 pages
Watch this show, buy this product, you can be a whole new you! Makeover television shows repeatedly promise self-renewal and the opportunity for reinvention, but what do we ...
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Queer Technologies: Affordances, Affect, Ambivalence

Katherine Sender, Adrienne Shaw - Social Science - 2017 - 152 pages
Queer media studies has mostly focused on lesbian, gay, bisexual, transgender, and queer (LGBTQ) visibility, stereotypes, and positive images, but media technologies aren’t ...
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Queer Theory in Education

William Pinar - Education - 1998 - 398 pages
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

John Dececco, Phd, Grant Lukenbill - Business & Economics - 2013 - 242 pages
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers ...
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Understanding Women's Magazines: Publishing, Markets and Readerships in Late ...

Anna Gough-Yates - Language Arts & Disciplines - 2003 - 208 pages
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number ...
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The New Gay for Pay: The Sexual Politics of American Television Production

Julia Himberg - Performing Arts - 2018 - 202 pages
Television conveys powerful messages about sexual identities, and popular shows such as Will & Grace, Ellen, Glee, Modern Family, and The Fosters are often credited with ...
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues ...

Daniel L. Wardlow - Business & Economics - 2014 - 288 pages
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their ...
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Queer Fictions of the Past: History, Culture, and Difference

Scott Bravmann - Literary Criticism - 1997 - 174 pages
In Queer Fictions of the Past, Scott Bravmann explores the complexity of lesbian and gay engagement with history and considers how historical discourses animate the present ...
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The Message in the Bottle: How Queer Man Is, How Queer Language Is, and What ...

Walker Percy - Language Arts & Disciplines - 2000 - 352 pages
"First published in the United States by Farrar, Straus and Giroux"--T.p. verso.
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