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Books Books 1 - 10 of about 45 related to Business research methods.   

Business Research Methods

William G. Zikmund - Business & Economics - 2003 - 748 pages
A bestseller in previous editions, this text offers undergraduate and first-year MBA students with a comprehensive guide to business research methods. Numerous examples ...
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Business Research Methods

S N Murthy, U.Bhojanna - Business - 2009 - 397 pages
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context ...
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The Essentials of Business Research Methods

Joe F. Hair Jr., Mary Celsi, Arthur Money, Phillip Samouel, Michael Page - Business & Economics - 2015 - 506 pages
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research ...
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