Search Images Maps Play YouTube News Gmail Drive More »
Sign in
Books Books 1 - 10 of about 41 related to Why We Shop: Emotional Rewards and Retail Strategies.   

Demographic Targeting: The Essential Role of Population Groups in Retail ...

James A. Pooler - Social Science - 2018 - 146 pages
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and ...
Limited preview - About this book

Call of the Mall: The Author of Why We Buy on the Geography of Shopping

Paco Underhill - Business & Economics - 2004 - 240 pages
The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the ...
Limited preview - About this book

Why We Buy: The Science Of Shopping

Paco Underhill - Business & Economics - 2000 - 256 pages
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh ...
Limited preview - About this book

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy ...

Joseph Turow - Business & Economics - 2017 - 352 pages
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert s ...
Limited preview - About this book

Integrated Retail Marketing Communications

G. P. SUDHAKAR - Business & Economics - 2012 - 160 pages
The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in ...
Limited preview - About this book

Decoding the New Consumer Mind: How and Why We Shop and Buy

Kit Yarrow - Business & Economics - 2014 - 214 pages
Most businesspeople are well aware that marketing has changed dramatically in recent years. For many, this shift is mainly about different ways to market--through social media ...
Limited preview - About this book

Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous ...

Frédéric Godart - Art - 2012 - 208 pages
"For most people, fashion can daze and confuse. It is, however, a fascinating phenomenon that is key to how we define our identities, and it plays a central role in our lives ...
Limited preview - About this book

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly ...

Dick Stroud, Kim Walker - Business & Economics - 2012 - 251 pages
Chapter 1. The ageing consumer : a historic perspective -- Chapter 2. Population ageing 6 situation analysis -- Chapter 3. Introduction to physiological ageing -- Chapter 4 ...
Limited preview - About this book

On The Origins of Self-Service

Franck Cochoy - Business & Economics - 2015 - 238 pages
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and ...
Limited preview - About this book




  1. My library
  2. Help
  3. Advanced Book Search