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Books Books 1 - 10 of about 45 related to Why We Shop: Emotional Rewards and Retail Strategies.   

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Markus Stahlberg, Ville Maila - Business & Economics - 2012 - 296 pages
The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted ...
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Lifestyle Marketing: Reaching the New American Consumer

Ronald D. Michman, Edward M. Mazze, Alan James Greco - Business & Economics - 2003 - 241 pages
This book helps marketers understand how to reach customers from children to tweens and singles to seniors.
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Demographic Targeting: The Essential Role of Population Groups in Retail ...

James A. Pooler - Social Science - 2002 - 138 pages
Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a ...
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The Future of U.S. Retailing: An Agenda for the 21st Century

Robert A. Peterson - Business & Economics - 1992 - 320 pages
This book contains the output of a symposium that addressed the future of retailing. Background materials and commentaries are provided by distinguished academics and ...
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A Line Out the Door: Strategies and Lessons to Maximize Sales, Profits, and ...

Richard L. Gordon - Business & Economics - 2011 - 352 pages
If you are a retailer that wants to take your business to the next level, you need quick answers that you can put in place today. You need to read this book if: • your store ...
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Start Your Own Retail Business and More

Entrepreneur Press - Business & Economics - 2011 - 291 pages
In every community large and small, youOCOre likely to see a variety of stores: clothing boutiques, gift shops, bookstores, specialty food shops, hardware stores. Their ...
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Why We Buy: The Science Of Shopping

Paco Underhill - Business & Economics - 2000 - 256 pages
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh ...
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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing ...

Neil Z. Stern, Willard N. Ander - Business & Economics - 2008 - 241 pages
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions ...
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How to Open and Operate a Financially Successful Retail Business

Janet Engle - Business & Economics - 2007 - 288 pages
Book & CD-ROM. The dream of starting a retail business can easily become a reality. This new book will teach you all you need to know about getting started in a minimum amount ...
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