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Books Books 1 - 10 of about 38 related to Why We Shop: Emotional Rewards and Retail Strategies.   

Catching the chameleon

Lynn Allison - Business & Economics - 2012 - 92 pages
Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because they misunderstand customers' constantly changing chameleon-like ...
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Call of the Mall: The Author of Why We Buy on the Geography of Shopping

Paco Underhill - Business & Economics - 2004 - 240 pages
The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the ...
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Why We Buy: The Science Of Shopping

Paco Underhill - Business & Economics - 2000 - 256 pages
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh ...
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Demographic Targeting: The Essential Role of Population Groups in Retail ...

James A. Pooler - Social Science - 2002 - 138 pages
Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a ...
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Treasure Hunt: Inside the Mind of the New Consumer

Michael J. Silverstein, John Butman - Business & Economics - 2006 - 272 pages
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of ...
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A Line Out the Door: Strategies and Lessons to Maximize Sales, Profits, and ...

Richard L. Gordon - Business & Economics - 2011 - 352 pages
If you are a retailer that wants to take your business to the next level, you need quick answers that you can put in place today. You need to read this book if: • your store ...
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Specialty Retailers: Marketing Triumphs and Blunders

Ronald D. Michman, Edward M. Mazze - Business & Economics - 2001 - 261 pages
Key variables that retailing executives in nine specialty businesses must understand and know how to apply, to gain a sustainable advantage in their hotly competitive environments.
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