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Books Books 1 - 10 of about 45 related to Web 2.0 and Beyond: Understanding the New Online Business Models, Trends ....   

Social Media Playbook for Business: Reaching Your Online Community with ...

Tom Funk - Business & Economics - 2011 - 263 pages
Explains how to build a successful online community for a business's products, services, and brand using social media outlets, covering such topics as the types of websites ...
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Advanced Social Media Marketing: How to Lead, Launch, and Manage a ...

Tom Funk - Business & Economics - 2014 - 256 pages
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with ...
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The Social Web

Marco Cantu' - 2008 - 70 pages
The Social Web book is "An Introduction to Web 2.0 and its Online Communities". The first chapter of this book covers Web 2.0 technologies throughtheory and examples; this is ...
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Cambridge Marketing Handbook: Digital

Terry Nicklin, Karl Meyer, Robert Hardy, Neil Wilkins - Business & Economics - 2013 - 112 pages
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co ...
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Envision to Profit from the Power of Mobile Social Media in Social Customer ...

Laura Maya - Education - 2012 - 238 pages
How do you harness the power of social media and mobile interactivity to its fullest potential? Mobile internet enabled devices including iPad , smartphones, netbooks and ...
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