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Books Books 1 - 10 of about 45 related to Too Busy to Shop: Marketing to "multi-minding" Women.   

Creativity in Product Innovation

Jacob Goldenberg, David Mazursky - Business & Economics - 2002 - 224 pages
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are ...
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Marketing Research: Text and Cases

W. Bruce Wrenn, David L. Loudon, Robert E. Stevens - Business & Economics - 2002 - 395 pages
Teach students the power of marketing with effective research strategies! This step-by-step textbook shows students how to design, conduct, and interpret market research ...
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Fundamentals of Business Marketing Research

David Alan Reid, Richard E. Plank - Business & Economics - 2004 - 283 pages
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness ...
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The Business of Children's Entertainment

Norma Odom Pecora - Language Arts & Disciplines - 2002 - 190 pages
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children ...
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Using Secondary Data in Marketing Research: United States and Worldwide

Gordon L. Patzer - Business & Economics - 1995 - 172 pages
A thorough discussion of ways to locate and evaluate quality data, and a comprehensive list of specific sources.
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Gerontographics: Life-stage Segmentation for Marketing Strategy Development

George P. Moschis - Business & Economics - 1996 - 172 pages
A unique and highly useful model to help marketers segment and successfully target the important mature consumer market.
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International Consumer Behavior: Its Impact on Marketing Strategy Development

A. Coskun Samli - Business & Economics - 1995 - 186 pages
By establishing the parameters of international consumer behavior patterns, Dr. Samli provides the foundation to develop successful international marketing strategies.
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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty ...

Arch G. Woodside - Business & Economics - 1996 - 251 pages
Picks up where other books leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
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