A. Coskun Samli - Business & Economics - 1995 - 186 pages
By establishing the parameters of international consumer behavior patterns, Dr. Samli provides the foundation to develop successful international marketing strategies.
Arch G. Woodside - Business & Economics - 1996 - 251 pages
Picks up where other books leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
Allan C. Reddy - Business & Economics - 1997 - 160 pages
A concise, lucid report on the market for high-tech consumer products and services, and a summary of the strategies that marketers should understand, develop, and use to reach ...
Lee, Ook - Business & Economics - 2000 - 272 pages
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing ...