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Books Books 1 - 10 of about 45 related to Content Strategy for the Web.   

Content Strategy for the Web

Kristina Halvorson, Melissa Rach - Computers - 2012 - 216 pages
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things ...
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Enterprise Content Strategy

Kevin Nichols - Computers - 2015 - 160 pages
Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide ...
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The Web Content Strategist's Bible: The Complete Guide to a New and ...

Richard Sheffield - Computers - 2009 - 210 pages
Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content ...
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Managing Enterprise Content: A Unified Content Strategy

Ann Rockley, Pamela Kostur, Steve Manning - Computers - 2003 - 565 pages
Provides concepts, strategies, guidelines, processes, and technological options to create content customized for a variety of customers and media types.
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Content Strategy: Connecting the dots between business, brand, and benefits

Rahel Anne Bailie, Noz Urbina - Computers - 2013 - 306 pages
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a ...
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Content Strategy

If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing ...
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Modular Web Design: Creating Reusable Components for User Experience Design ...

Nathan Curtis - Computers - 2010 - 360 pages
User experience design teams often suffer from a decentralized, blank canvas approach to creating and documenting a design solution for each new project. As teams repeatedly ...
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Designing Web Sites that Work: Usability for the Web

Tom Brinck, Darren Gergle, Scott D. Wood - Computers - 2002 - 481 pages
Demonstrates Web design fundamentals that consider usability a major design goal, provides advice on incorporating usability considerations in each stage of the design process ...
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The User is Always Right: A Practical Guide to Creating and Using Personas ...

Steve Mulder, Ziv Yaar - Computers - 2006 - 312 pages
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that ...
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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting ...

Meghan Casey - Computers - 2015 - 288 pages
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed ...
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