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Books Books 1 - 10 of about 45 related to Branding Only Works on Cattle: The New Way to Get Known (and drive your ....   

Tell The Truth: Honesty Is Your Most Powerful Marketing Tool

Sue Unerman, Jonathan Salem Baskin - BUSINESS & ECONOMICS - 2013 - 299 pages
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least ...
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Histories of Social Media

Jonathan Salem Baskin - Mass media - 2010 - 132 pages
Histories of Social Media reveals deeper, more dependable truths about social behavior - the social before the media - and it's intended to give you the questions that will ...
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Punk Marketing: Get Off Your Ass and Join the Revolution

Richard Laermer, Mark Simmons - Business & Economics - 2009 - 256 pages
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have ...
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Guerrilla Marketing for Nonprofits

Jay Conrad Levinson, Frank Adkins, Chris Forbes - Business & Economics - 2010 - 336 pages
Helps nonprofits compete for donations and boost public awareness through the application of low-cost battle plans, time-tested principals and relevant tactics and by utilizing ...
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Bryan Eisenberg, Jeffrey Eisenberg - Business & Economics - 2007 - 240 pages
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the ...
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Tips and Traps for Marketing Your Business

Scott Cooper, Fritz Grutzner, Birk Cooper - Business & Economics - 2008 - 256 pages
Win new customers—and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want ...
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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Antony Young - Business & Economics - 2010 - 256 pages
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving ...
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