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Books Books 1 - 10 of about 45 related to Branding Only Works on Cattle: The New Way to Get Known (and drive your ....   

Tell The Truth: Honesty Is Your Most Powerful Marketing Tool

Sue Unerman, Jonathan Salem Baskin - Business & Economics - 2012 - 256 pages
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least ...
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Histories of Social Media

Jonathan Salem Baskin - Mass media - 2010 - 132 pages
Histories of Social Media reveals deeper, more dependable truths about social behavior - the social before the media - and it's intended to give you the questions that will ...
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of ...

Joseph Jaffe - Business & Economics - 2005 - 304 pages
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is ...
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The Complete Idiot's Guide to Guerrilla Marketing

Colleen Wells, Susan Drake - Business & Economics - 2008 - 352 pages
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways ...
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The Activation Imperative: How to Build Brands and Business by Inspiring Action

William Rosen, Laurence Minsky - Business & Economics - 2016 - 222 pages
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented ...
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Advanced Brand Management: Managing Brands in a Changing World

Paul Temporal - Business & Economics - 2011 - 256 pages
Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples ...
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Marketing For Dummies

Ruth Mortimer, Gregory Brooks, Craig Smith, Alexander Hiam - Business & Economics - 2012 - 420 pages
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established ...
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Marketing For Dummies

Jeanette McMurtry - Business & Economics - 2017 - 408 pages
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a ...
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Marketing Calculator: Measuring and Managing Return on Marketing Investment

Guy R. Powell - Business & Economics - 2012 - 320 pages
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how ...
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Profitable Marketing Communications: A Guide to Marketing Return on Investment

Antony Young - Business & Economics - 2007 - 224 pages
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing ...
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