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Books Books 1 - 10 of about 45 related to Branding Only Works on Cattle: The New Way to Get Known (and drive your ....   

Tell The Truth: Honesty Is Your Most Powerful Marketing Tool

Sue Unerman, Jonathan Salem Baskin - BUSINESS & ECONOMICS - 2013 - 299 pages
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least ...
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Histories of Social Media

Jonathan Salem Baskin - Mass media - 2010 - 132 pages
Histories of Social Media reveals deeper, more dependable truths about social behavior - the social before the media - and it's intended to give you the questions that will ...
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Experience the Message: How Experiential Marketing Is Changing the Brand World

Max Lenderman - Business & Economics - 2010 - 328 pages
Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing ...
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The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

David T. Scott - Business & Economics - 2013 - 288 pages
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will ...
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Branding For Dummies

Bill Chiaravalle, Barbara Findlay Schenck - Business & Economics - 2014 - 384 pages
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For ...
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Basics of Branding: A Practical Guide for Managers

Jay Gronlund - Business & Economics - 2013 - 206 pages
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many ...
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Tips and Traps for Marketing Your Business

Scott Cooper, Fritz Grutzner, Birk Cooper - Business & Economics - 2008 - 256 pages
Win new customers—and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want ...
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The Owned Media Doctrine: Marketing operations theory, strategy, and ...

Taulbee Jackson + Erik Deckers - Business & Economics - 2013 - 236 pages
“The Petraeus Doctrine for the 21st Century Marketer” The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of ...
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Strategy from the Outside In: Profiting from Customer Value

George Day, Christine Moorman - Business & Economics - 2010 - 304 pages
Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective ...
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