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Books Books 1 - 10 of about 45 related to Radically Transparent: Monitoring and Managing Reputations Online.   

E-marketing

Judy Strauss, Frost Raymond D. - Business & Economics - 2016 - 496 pages
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in ...
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Marketing on the Internet: Principles of Online Marketing

Judy Strauss, Raymond Frost - Internet marketing - 1999 - 383 pages
Discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marketing tool.
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E-marketing

Judy Strauss, Raymond Frost - Business & Economics - 2001 - 519 pages
For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of ...
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Social Commerce: Marketing, Technology and Management

Efraim Turban, Judy Strauss, Linda Lai - Business & Economics - 2015 - 320 pages
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is ...
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Friends with Benefits: A Social Media Marketing Handbook

Darren Barefoot, Julie Szabo - BUSINESS & ECONOMICS - 2010 - 280 pages
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts ...
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How to Win Sales & Influence Spiders: Boosting Your Business and Buzz on the Web

Catherine Seda - Computers - 2007 - 256 pages
If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you ...
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Secrets of Social Media Marketing: How to Use Online Conversations and ...

Paul Gillin - Business & Economics - 2008 - 256 pages
"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has ...
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The McGraw-Hill 36-Hour Course: Online Marketing

Lorrie Thomas - Business & Economics - 2011 - 272 pages
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It ...
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Public Relations and the Social Web: How to Use Social Media and Web 2.0 in ...

Rob Brown - Business & Economics - 2009 - 192 pages
The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes ...
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