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Books Books 1 - 10 of about 45 related to Comeback: The Fall & Rise of the American Automobile Industry.   

Crash Course: The American Automobile Industry's Road to Bankruptcy and ...

Paul Ingrassia - Business & Economics - 2011 - 306 pages
With an updated Afterword by the author This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and ...
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Engines of Change: A History of the American Dream in Fifteen Cars

Paul Ingrassia - Transportation - 2012 - 416 pages
A narrative like no other: a cultural history that explores how cars have both propelled and reflected the American experience— from the Model T to the Prius. From the ...
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Behind the Wheel at Chrysler: The Iacocca Legacy

Doron P. Levin - Biography & Autobiography - 1995 - 354 pages
Exposing the truth behind the fairy tale of Chrysler's recovery under Lee Iacocca, a reporter reveals how Iacocca spent lavishly while preaching restraint for others, and how ...
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Call Me Roger

Albert Lee - Business & Economics - 1988 - 324 pages
An analysis of Roger Smith's seven years as Chairman of General Motors assesses Smith's eighty-billion-dollar commitment to remake the industry giant and the colossal failures ...
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Sixty to Zero: An Inside Look at the Collapse of General Motors - And the ...

Alex Taylor - Automobile industry and trade - 2010 - 254 pages
The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty ...
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Global Alliances in the Motor Vehicle Industry

Leslie S. Hiraoka - Business & Economics - 2001 - 230 pages
Examines the forces behind the current globalization of the motor vehicle industry, including direct foreign investments, megamergers, equity alliances, and joint ventures.
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Factory Man: How Jim Harbour Discovered Toyota's Quality and Productivity ...

James E. Harbour, James V. Higgins - Biography & Autobiography - 2009 - 170 pages
Factory Man is about James Harbour and the epic struggle of the U.S. auto industry to catch up to Japan in quality and productivity. James Harbour's story, blunt and accessible ...
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