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Books Books 1 - 10 of about 41 related to Why We Buy: The Science Of Shopping.   

Buyology: Truth and Lies about why We Buy

Martin Lindström, Paco Underhill - Business & Economics - 2010 - 254 pages
Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common ...
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City: Rediscovering the Center

William H. Whyte, Paco Underhill - Architecture - 2009 - 388 pages
Named by Newsweek magazine to its list of "Fifty Books for Our Time." For sixteen years William Whyte walked the streets of New York and other major cities. With a group of ...
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Markus Ståhlberg, Ville Maila - Business & Economics - 2012 - 296 pages
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical ...
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Call of the Mall: The Author of Why We Buy on the Geography of Shopping

Paco Underhill - Business & Economics - 2004 - 240 pages
The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the ...
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What Women Want: The Global Market Turns Female Friendly

Paco Underhill - Business & Economics - 2010 - 224 pages
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product ...
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Learn Popular Retail Strategies (Collection)

Richard Hammond, Rick DeHerder, Dick Blatt - Business & Economics - 2013 - 497 pages
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like ...
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The Business of Children's Entertainment

Norma Odom Pecora - Language Arts & Disciplines - 2002 - 190 pages
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children ...
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The Emerging High-tech Consumer: A Market Profile and Marketing Strategy ...

Allan C. Reddy - Business & Economics - 1997 - 160 pages
A concise, lucid report on the market for high-tech consumer products and services, and a summary of the strategies that marketers should understand, develop, and use to reach ...
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The Strategy of Desire

Ernest Dichter - Social Science - 1960 - 314 pages
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to ...
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