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Books Books 1 - 10 of about 45 related to Why We Buy: The Science Of Shopping.   

Call of the Mall: The Author of Why We Buy on the Geography of Shopping

Paco Underhill - Business & Economics - 2004 - 240 pages
The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves" -- now takes us to ...
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What Women Want: The Global Market Turns Female Friendly

Paco Underhill - Business & Economics - 2010 - 224 pages
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a ...
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Buy Ology: Truth and Lies about why We Buy

Martin Lindstrom, Paco Underhill - Business & Economics - 2010 - 254 pages
Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common ...
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City: Rediscovering the Center

William H. Whyte, Paco Underhill - Architecture - 2009 - 388 pages
Named by Newsweek magazine to its list of "Fifty Books for Our Time." For sixteen years William Whyte walked the streets of New York and other major cities. With a group of ...
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Store Design and Visual Merchandising: Creating Store Space That Encourages ...

Claus Ebster - Business & Economics - 2011 - 216 pages
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success ...
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The Emerging High-tech Consumer: A Market Profile and Marketing Strategy ...

Allan C. Reddy - Business & Economics - 1997 - 160 pages
A concise, lucid report on the market for high-tech consumer products and services, and a summary of the strategies that marketers should understand, develop, and use to reach ...
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The Strategy of Desire

Ernest Dichter - Social Science - 1960 - 314 pages
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to ...
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The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents

George P. Moschis - Business & Economics - 2000 - 303 pages
Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this ...
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Beyond Listening: Learning the Secret Language of Focus Groups

Bonnie Goebert, Herma M. Rosenthal - Business & Economics - 2002 - 224 pages
A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their ...
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