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Books Books 1 - 10 of about 45 related to Gonzo Marketing: Winning Through Worst Practices.   

The Bombast Transcripts: Rants and Screeds of RageBoy

Christopher Locke - Business & Economics - 2002 - 278 pages
One of America's foremost social critics takes on Mr. Ed, Godzilla, Sayanarology's Moe Ron Hubbard, IBM's Lou Gerstner, and many others, as he demystifies thermodynamics ...
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The Cluetrain Manifesto

Rick Levine, Christopher Locke, Doc Searls - Business & Economics - 2009 - 320 pages
A new edition of the business classic for everyone navigating the wired marketplace
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How to burn

Christopher Locke - Poetry - 1995 - 26 pages
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E-Service: New Directions in Theory and Practice

Roland T. Rust, P. K. Kannan - Business & Economics - 2002 - 336 pages
This text provides a collection of different perspectives on "e-Service" and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service ...
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Social Media Marketing: Game Theory and the Emergence of Collaboration

Eric Anderson - Business & Economics - 2010 - 188 pages
Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced ...
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The Trust Factor

Garrett Pierson, Scott Brandley - Business & Economics - 2013 - 107 pages
Scott Brandley and Garrett Pierson share their top strategies to making more money and building Trust online in this content-packed book for online entrepreneurs. You will ...
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High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the ...

Micah Solomon - Business & Economics - 2012 - 208 pages
Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep ...
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The New Influencers: A Marketer's Guide to the New Social Media

Paul Gillin, Geoffrey A. Moore - Business & Economics - 2009 - 236 pages
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven ...
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Secrets of Social Media Marketing: How to Use Online Conversations and ...

Paul Gillin - Business & Economics - 2008 - 256 pages
"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has ...
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