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Books Books 21 - 30 of about 46 related to The Value Profit Chain: Treat Employees Like Customers and Customers Like.   

Up Close and Personal?: Customer Relationship Marketing at Work

Paul Gamble - Business & Economics - 2006 - 440 pages
CRM remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ...
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Strategy from the Outside In: Profiting from Customer Value

George Day, Christine Moorman - Business & Economics - 2010 - 304 pages
Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective ...
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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and ...

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard - Business & Economics - 2005 - 256 pages
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is ...
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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

Art Weinstein - Business & Economics - 2004 - 456 pages
Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding ...
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Best! - No Need to Be Cheap If You Are...

Mike Hohnen - Business & Economics - 2013 - 200 pages
Inspired by the principles developed in the "Service Profit Chain," Mike Hohnen takes you through each of the steps needed to create an outstanding service business. We live in ...
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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

V. Kumar - Business & Economics - 2008 - 320 pages
“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer ...
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus ...

Michael Treacy, Fred Wiersema - Business & Economics - 2007 - 224 pages
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but ...
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Crafting Customer Value: The Art and Science

Peter Duchessi - Business & Economics - 2004 - 193 pages
Competitive forces in business such as speed, productivity, and innovation reduce all products and services to commodities over time, creating adverse consequences. Businesses ...
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