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Books Books 1 - 10 of about 45 related to Beyond Branding: How the New Values of Transparency and Integrity are ....   

Living the Brand: How to Transform Every Member of Your Organization Into a ...

Nicholas Ind - Business & Economics - 2007 - 200 pages
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the ...
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Branding Governance: A Participatory Approach to the Brand Building Process

Nicholas Ind, Rune Bjerke - Business & Economics - 2007 - 288 pages
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a ...
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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Nicholas Ind, Clare Fuller, Charles Trevail - Business & Economics - 2012 - 184 pages
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key ...
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The Corporate Brand

Nicholas Ind - Business & Economics - 1997 - 184 pages
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet ...
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Helen Vaid - Business & Economics - 2003 - 192 pages
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Navigating the Badlands: Thriving in the Decade of Radical Transformation

Mary O'Hara-Devereaux - Business & Economics - 2004 - 280 pages
In this groundbreaking book, Mary O'Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these ...
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Guerrilla Publicity: Hundreds of Sure-fire Tactics to Get Maximum Sales for ...

Jay Conrad Levinson, Rick Frishman, Jill Lublin, Mark Steisel - Business & Economics - 2002 - 304 pages
Jay Conrad Levinson has teamed with two high-profile PR execs--Rick Frishman and Jill Lublin--to produce "Guerrilla Publicity"--the PR bible for a new decade. The book lays out ...
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The Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales ...

George Silverman - Business & Economics - 2001 - 258 pages
How to harness the awesome power of word of mouth.
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