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Books Books 1 - 10 of about 45 related to Beyond Branding: How the New Values of Transparency and Integrity are ....   

Living the Brand: How to Transform Every Member of Your Organization Into a ...

Nicholas Ind - Business & Economics - 2004 - 219 pages
* Fully updated edition of an inspirational branding title
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Branding Governance: A Participatory Approach to the Brand Building Process

Nicholas Ind, Rune Bjerke - Business & Economics - 2007 - 288 pages
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a ...
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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Nicholas Ind, Clare Fuller, Charles Trevail - Business & Economics - 2012 - 184 pages
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key ...
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The Corporate Brand

Nicholas Ind - Business & Economics - 1997 - 184 pages
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet ...
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Brand Desire: How to Create Consumer Involvement and Inspiration

Nicholas Ind, Oriol Iglesias - Business & Economics - 2016 - 256 pages
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act ...
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Guerrilla Publicity: Hundreds of Sure-fire Tactics to Get Maximum Sales for ...

Jay Conrad Levinson, Rick Frishman, Jill Lublin, Mark Steisel - Business & Economics - 2002 - 304 pages
Jay Conrad Levinson has teamed with two high-profile PR execs--Rick Frishman and Jill Lublin--to produce "Guerrilla Publicity"--the PR bible for a new decade. The book lays out ...
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The Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales ...

George Silverman - Business & Economics - 2001 - 258 pages
How to harness the awesome power of "word of mouth."
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Creativity in Product Innovation

Jacob Goldenberg, David Mazursky - Business & Economics - 2002 - 224 pages
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are ...
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