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Humanitarian Logistics: Meeting the Challenge of Preparing for and ...

Martin Christopher, Peter Tatham - Business & Economics - 2014 - 317 pages
A range of recent disasters have demonstrated the critical role of effective logistics in disaster preparation and response in both developing and developed countries ...
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Humanitarian Logistics: Meeting the Challenge of Preparing For and ...

Peter Tatham, Martin Christopher - Business & Economics - 2018 - 377 pages
Effective logistics play a critical role in disaster preparation and response, but how can those working in this field deliver in environments which are often dangerous and ...
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Relationship Marketing

Martin Christopher, Adrian Payne, David Ballantyne - Business & Economics - 2013 - 262 pages
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy ...
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Logistics and Supply Chain Management ePub eBook

Martin Christopher - Business & Economics - 2013 - 232 pages
Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is ...
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