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Books Books 1 - 8 of about 8 related to Qualitative Methods in Management Research.   

Total Relationship Marketing

Evert Gummesson - Business & Economics - 2012 - 350 pages
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of ...
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Case Study Research in Business and Management

Evert Gummesson - 2016 - 240 pages
This guide to case study research in business explores the full potential of case studies as research tools from theory to practical examples.
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The Principles of Knowledge Creation: Research Methods in the Social Sciences

Bengt Gustavsson (Ph. D.) - Social Science - 2007 - 294 pages
'. . . a vast array of material that would be useful in a variety of courses and projects. Recommended.' - R.K. Murray, Choice
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Qualitative Marketing Research

Business & Economics - 2001 - 239 pages
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence ...
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Doing Research in Business and Management: An Introduction to Process and Method

Dan Remenyi, Brian Williams - Business & Economics - 1998 - 309 pages
This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process ...
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