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Books Books 1 - 10 of about 12 related to Qualitative Methods in Management Research.   

Total Relationship Marketing

Evert Gummesson - Business & Economics - 2012 - 350 pages
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of ...
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Case Study Research in Business and Management

Evert Gummesson - 2016 - 240 pages
This guide to case study research in business explores the full potential of case studies as research tools from theory to practical examples.
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Understanding Organizational Culture

Mats Alvesson - Social Science - 2002 - 214 pages
The concept of culture is a key issue within management and organization studies. Understanding Organizational Culture provides a useful and comprehensive guide to ...
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Doing Action Research in Your Own Organization

David Coghlan, Teresa Brannick - Reference - 2009 - 170 pages
This book is the essential resource for any researcher embarking on an action research project in their own organization, and all students of organization studies, education ...
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The Essence of Research Methodology: A Concise Guide for Master and PhD ...

Jan Jonker, Bartjan Pennink - Business & Economics - 2010 - 171 pages
Methodology is the ?eld which is indisputably complex. In the academic world, it is often said to be important, yet in everyday academic practice, it is not always treated ...
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The Principles of Knowledge Creation: Research Methods in the Social Sciences

Bengt Gustavsson (Ph. D.) - Social Science - 2007 - 294 pages
'. . . a vast array of material that would be useful in a variety of courses and projects. Recommended.' - R.K. Murray, Choice
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Researching Operations Management

Christer Karlsson - Business & Economics - 2010 - 336 pages
Researching Operations Management fills the growing need for a comprehensive textbook and reference on doing quality research in the field of Operations Management (OM). It ...
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Qualitative Marketing Research

Business & Economics - 2001 - 239 pages
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence ...
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