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Books Books 1 - 10 of about 35 related to Marketing to Women: How to Understand, Reach, and Increase Your Share of the ....   

Marketing Mojo: Brand Building in an Age of Consumer Control

David Herscott - Business & Economics - 2005 - 105 pages
The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they ...
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Trends

Thomas J. Peters, Martha Barletta - Business & Economics - 2005 - 160 pages
Designed for quick reference, this guide follows the dynamic, attention-getting style of "Re-Imagine!" It includes inspirational quotes and real business scenarios.
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Response: The Complete Guide to Profitable Direct Marketing

Lois K. Geller - Business & Economics - 2002 - 384 pages
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and ...
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Strategic Database Marketing: The Masterplan for Starting and Managing a ...

Arthur Hughes - Business & Economics - 2006 - 437 pages
Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a ...
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The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to ...

Tony Alessandra, Steve Underation, Scott Michael Zimmerman - Business & Economics - 2007 - 217 pages
In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how ...
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The Handbook of Field Marketing: A Complete Guide to Understanding and ...

Alison Williams, Roddy Mullin - Business & Economics - 2008 - 241 pages
Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions ...
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