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Books Books 1 - 10 of about 18 related to Strategic Issues Management: Organizations and Public Policy Challenges.   

Strategic Issues Management: Organizations and Public Policy Challenges

Robert L. Heath, Michael J. Palenchar - Language Arts & Disciplines - 2008 - 424 pages
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision ...
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Rhetorical and Critical Approaches to Public Relations II

Robert L. Heath, Elizabeth L. Toth, Damion Waymer - Language Arts & Disciplines - 2009 - 392 pages
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of ...
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Human Communication Theory and Research: Concepts, Contexts, and Challenges

Robert L. Heath, Jennings Bryant - Language Arts & Disciplines - 2013 - 464 pages
Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication ...
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Handbook of Risk and Crisis Communication

Robert L. Heath, H. Dan O'Hair - Business & Economics - 2010 - 696 pages
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from ...
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Responding to Crisis: A Rhetorical Approach to Crisis Communication

Dan Pyle Millar, Robert L. Heath - Business & Economics - 2003 - 392 pages
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response ...
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Encyclopedia of Public Relations

Robert L. Heath - Business & Economics - 2013 - 1152 pages
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference ...
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Today's Public Relations: An Introduction

Robert L. Heath, W. Timothy Coombs - Language Arts & Disciplines - 2005 - 560 pages
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that ...
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