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Books Books 11 - 20 of about 47 related to The Father of Spin: Edward L. Bernays and The Birth of Public Relations.   

Sons of Wichita: How the Koch Brothers Became America's Most Powerful and ...

Daniel Schulman - Biography & Autobiography - 2014 - 320 pages
Like the Rockefellers and the Kennedys, the Kochs are one of the most influential dynasties of the modern age, but they have never been the subject of a major biography ...
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The Fords: An American Epic

Peter Collier, David Horowitz - Biography & Autobiography - 2001 - 411 pages
The Fords: An American Epic is the dramatic story of three generations of Fords and of the dramatic conflict between fathers and sons played out against the backdrop of America ...
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Corporate Reputation and Competitiveness

Gary Davies - Business & Economics - 2003 - 272 pages
This title presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of thinking on how reputation is managed, the text ...
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Corporate Global Citizenship: Doing Business in the Public Eye

Noel M. Tichy, Andrew R. McGill, Lynda St. Clair - Business & Economics - 1997 - 447 pages
Thoroughly researched, this book is a cutting-edge study of how the world's largest multi-national corporations--such as American Express, Merck & Company and General Electric ...
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Public Relations and Nation Building: Influencing Israel

Margalit Toledano, David McKie - Business & Economics - 2013 - 208 pages
All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional ...
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Public Relations and Nation Building: Influencing Israel

Margalit Toledano, David McKie - Business & Economics - 2013 - 208 pages
All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional ...
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The Corporate Brand

Nicholas Ind - Business & Economics - 1997 - 184 pages
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet ...
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Ferrytale: The Career of W.H. "Ping" Ferry

James Arthur Ward - Biography & Autobiography - 2001 - 238 pages
Wilbur H. "Ping" Ferry (1910-1995) was a self-styled "town crank," an influential and iconoclastic figure who seemingly knew everyone worth knowing in the mid-twentieth century ...
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What Did Jesus Drive: Crisis PR in Cars, Computers and Christianity

Jason H. Vines - Biography & Autobiography - 2014 - 400 pages
Ever wonder what it would be like to work Public Relations for Ford, or General Motors? Imagine a thousand cameras flashing in your eyes through a forest of microphones ...
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