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Books Books 1 - 10 of about 45 related to Brick & Mortar Shopping in the 21st Century.   

Advances in Electronic Marketing

Irvine Clarke, Theresa Flaherty - Business & Economics - 2005 - 318 pages
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile ...
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage ...

Andrea Phillips - Business & Economics - 2012 - 272 pages
Offers advice on marketing stories and content online to audiences by using multiple media platforms, and addresses outsourcing work, finding a good production team, getting ...
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Handbook of Media Economics, vol 1A

Simon P. Anderson, Joel Waldfogel, David Stromberg - Business & Economics - 2016 - 562 pages
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society ...
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic ...

Colin L. Campbell - Business & Economics - 2017 - 953 pages
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations ...
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Advertising and Consumer Citizenship: Gender, Images, and Rights

Anne M. Cronin - Business & Economics - 2000 - 179 pages
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also ...
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Consumer Value: A Framework for Analysis and Research

Morris B. Holbrook - Business & Economics - 1999 - 203 pages
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping ...
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