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Books Books 11 - 20 of about 20 related to Re-thinking the Network Economy: The True Forces that Drive the Digital ....   

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing ...

Jagmohan Raju, Z. John Zhang - Business & Economics - 2010 - 224 pages
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z ...
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Regulating Cyberspace: The Policies and Technologies of Control

Richard A. Spinello - Business & Economics - 2002 - 246 pages
Provides a comprehensive view of the ongoing struggle between private organizations and government to regulate Internet commerce and communications, arguing that costly ...
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Managerial Economics: Markets and the Firm

William Boyes - Business & Economics - 2011 - 432 pages
Boyes introduces non-majors to the power of economics in business decision making. The text’s intuitive approach clearly highlights how economics influences marketing ...
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Copy Fights: The Future of Intellectural Property in the Information Age

Adam D. Thierer, Clyde Wayne Crews - Political Science - 2002 - 296 pages
The Internet has often been labeled a disruptive technology, and nowhere has that been more clearly the case than in the field of intellectual property (IP) law. Although ...
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Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the ...

Evan I. Schwartz - Business & Economics - 2002 - 240 pages
Don’t let the rapid evolution of the Internet economy leave your business extinct before its time! Here are the key strategies you need to keep your company alive, growing, and ...
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The Economics of Information Technology: An Introduction

Hal R. Varian, Joseph Farrell, Carl Shapiro - Business & Economics - 2004
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These ...
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Internet Television

Eli M. Noam, Jo Groebel, Darcy Gerbarg - Language Arts & Disciplines - 2003 - 272 pages
Internet TV is the quintessential digital convergence medium, linking television, telecommunications, the Internet, computer applications, games, and more. Soon, venturing ...
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Media Economics: Theory and Practice

Alison Alexander, James E. Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco - Language Arts & Disciplines - 2003 - 312 pages
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines ...
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Music Law in the Digital Age

Allen Bargfrede, Cecily Mak - Music - 2009 - 160 pages
(Berklee Press). Learn copyright essentials in order to succeed in today's music industry. With the free-form exchange of music files and musical ideas online, understanding ...
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