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Books Books 31 - 40 of about 40 related to Information Rules: A Strategic Guide to the Network Economy.   

Principles of internet marketing

Ward A. Hanson - Business & Economics - 2000 - 467 pages
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work ...
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Knowledge Management Systems for Business

Robert J. Thierauf - Business & Economics - 1999 - 360 pages
Demonstrates how knowledge management systems can be used as a source of power to outmaneuver business competitors.
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Competing On Internet Time: Lessons From Netscape and Its Battle With Microsoft

David B. Yoffie, Michael A. Cusumano - Business & Economics - 1998 - 384 pages
Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic ...
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Foundations of Net-Enhanced Organizations

Detmar Straub - Business & Economics - 2004 - 482 pages
Essential e-business strategies in the networked economy Now you can get the knowledge, tools, and strategies you need to do business in the networked economy. FOUNDATIONS OF ...
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Standards and Public Policy

Shane Greenstein, Victor Stango - Business & Economics - 2006
This book was first published in 2006. Technological standards are a cornerstone of the modern information economy, affecting firm strategy, market performance and, by ...
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Blown to Bits: How the New Economics of Information Transforms Strategy

Philip Evans, Thomas S. Wurster - Business & Economics - 2000 - 261 pages
Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to ...
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