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Books Books 1 - 10 of about 40 related to The Handbook of magazine publishing.   

Direct Marketing: Strategy, Planning, Execution

Edward Nash - Business & Economics - 2000 - 600 pages
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition ...
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Power Marketing for Small Business

Jody Hornor - Business & Economics - 2000 - 315 pages
Guides you step-by-step through all aspects of marketing. No jargon- just the facts and tips to get the job done." Power Marketing helps you and your company: Develop ...
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Successful Direct Marketing Methods

Bob Stone, Ron Jacobs - Business & Economics - 2007 - 592 pages
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures ...
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Business to Business Direct Marketing: Proven Direct Response Methods to ...

Robert W. Bly - Business & Economics - 1998 - 403 pages
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book ...
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Rene Gnam's Direct Mail Workshop

Rene Gnam, Bob Stone - Business & Economics - 1990 - 336 pages
Covers mailing lists, pricing, testing methods, order forms, copywriting, premiums, sales leads, sweepstakes and renewals
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