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Books Books 1 - 10 of about 30 related to The Handbook of magazine publishing.   

How to Start a Magazine: And Publish It Profitably

James B. Kobak - Business & Economics - 2002 - 320 pages
Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed ...
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Direct Marketing: Strategy, Planning, Execution

Edward Nash - Business & Economics - 2000 - 600 pages
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition ...
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Profitable Direct Marketing

Jim Kobs - Business & Economics - 1992 - 396 pages
"Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a ...
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Do-it-yourself direct marketing: secrets for small business

Mark S. Bacon - Business & Economics - 1992 - 274 pages
Tailored to the limited budget, here is a complete guide to simple direct marketing techniques and strategies for entrepreneurs and small business owners and managers. It ...
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