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Books Books 1 - 10 of about 10 related to The Kids Market: Myths and Realities.   

Advertising to Children in China

Kara Chan, James U. McNeal - Business & Economics - 2004 - 206 pages
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its ...
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On Becoming a Consumer

James McNeal - Business & Economics - 2007 - 432 pages
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior ...
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Born to Buy: The Commercialized Child and the New Consumer Culture

Juliet Schor - Business & Economics - 2004 - 275 pages
Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism ...
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Marketing to and through kids

Selina S. Guber, Jon Berry - Business & Economics - 1993 - 234 pages
The two-career American household has spawned a generation of wise-beyond-their-years children with unprecedented influence over all kinds of family purchases, from food ...
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