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Books Books 1 - 10 of about 10 related to The Kids Market: Myths and Realities.   

Advertising to Children in China

Kara Chan, James U. McNeal - Business & Economics - 2004 - 206 pages
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its ...
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Advertising to Children

Marcia Amidon Lüsted - Juvenile Nonfiction - 2010 - 112 pages
Discusses the marketing of products to children, the history of kids as consumers, the effects of directing fast food advertisements toward children, what should be done to ...
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