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Books Books 1 - 10 of about 13 related to The Kids Market: Myths and Realities.   

Advertising to Children in China

Kara Chan, James U. McNeal - Business & Economics - 2004 - 206 pages
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its ...
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kidfluence

Anne Sutherland, Beth Thompson - Business & Economics - 2003 - 256 pages
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book ...
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