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Books Books 1 - 10 of about 45 related to In Defense of Advertising: Arguments from Reason, Ethical Egoism, and ....   

Montessori, Dewey, and Capitalism: Educational Theory for a Free Market in ...

Jerry Kirkpatrick - Education - 2008 - 212 pages
Synthesizing ideas from such disparate thinkers as educator Maria Montessori, philosophers John Dewey and Ayn Rand, and Austrian economist Ludwig von Mises, Montessori, Dewey ...
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Objective Economics: How Ayn Rand's Philosophy Changes Everything about ...

M. Northrup Buechner - Business & Economics - 2011 - 378 pages
Every price is set by someone; this is where economics begins. Building on that fundamental idea and on Ayn Rand’s philosophy of Objectivism, Objective Economics transforms ...
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Philosophers of Capitalism: Menger, Mises, Rand, and Beyond

Edward W. Younkins - Philosophy - 2005 - 376 pages
Philosophers of Capitalism provides an interdisciplinary approach, attempting to discover the feasibility of an integration of Austrian Economics and Ayn Rand's philosophy of ...
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The Contested Legacy of Ayn Rand: Truth and Toleration in Objectivism

David Kelley - Philosophy - 128 pages
Ayn Rand's philosophical novels The Fountainhead and Atlas Shrugged made her the most controversial author of her age. Her works have drawn millions of readers and continue to ...
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Markets Don't Fail!

Brian P. Simpson - Business & Economics - 2005 - 234 pages
In all of the contemporary economics textbooks that have been written there is typically at least one chapter that addresses 'market failure.' Markets Don't Fail! is a response ...
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The Abolition Of Antitrust

Gary Hull - Law - 2005 - 176 pages
"The essays in this book present a sustained economic, historical, moral, and legal broadside against the various federal statutes known as antitrust doctrine. They explode the ...
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SAGE Brief Guide to Marketing Ethics

SAGE Publications - Business & Economics - 2011 - 218 pages
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference ...
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The Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales ...

George Silverman - Business & Economics - 2001 - 258 pages
How to harness the awesome power of word of mouth.
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Measuring the Effectiveness of Image and Linkage Advertising: The Nitty ...

Arch G. Woodside - Business & Economics - 1996 - 251 pages
Picks up where other books leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
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