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Books Books 1 - 3 of about 3 related to PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big ....   

Marketing to Women: How to Understand, Reach, and Increase Your Share of the ...

Martha Barletta - Business & Economics - 2003 - 253 pages
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world ...
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Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman

Mary Brown, Carol Orsborn - Business & Economics - 2006 - 238 pages
With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to ...
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