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Books Books 1 - 5 of about 5 related to PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big ....   

Marketing to Women: How to Understand, Reach, and Increase Your Share of the ...

Martha Barletta - Business & Economics - 2003 - 253 pages
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world ...
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Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman

Mary Brown, Carol Orsborn - Business & Economics - 2006 - 238 pages
With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to ...
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Retire Retirement: Career Strategies for the Boomer Generation

Tamara Erickson - Business & Economics - 2013 - 183 pages
Good news: there is no need to retire. There is no need to pack up your desk or attend one more retirement party. Why? With the widening gap between the number of workers and ...
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Don't Think Pink: What Really Makes Women Buy--and How to Increase Your ...

Lisa Johnson, Andrea Learned - Electronic books - 2004 - 241 pages
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes ...
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Project Renewment: The First Retirement Model for Career Women

Bernice Bratter, Helen Dennis - Self-Help - 2008 - 256 pages
For the first time in history, career women -- women who have worked outside the home for most of their lives -- are retiring. Without role models, they look to one another to ...
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