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Books Books 1 - 1 of about 1 related to Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues ....   

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues ...

Daniel L. Wardlow - Business & Economics - 2014 - 288 pages
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their ...
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