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Books Books 1 - 4 of about 4 related to Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers.   

Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

John Dececco, Phd, Grant Lukenbill - Business & Economics - 2013 - 242 pages
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers ...
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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer ...

Grant Lukenbill - Gay consumers - 1995 - 210 pages
An expert on marketing to the gay community offers a comprehensive handbook for accessing this $500 billion a year market, using never-before-published study results to shatter ...
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Smart Spending: The Gay and Lesbian Guide to Socially Responsible Shopping ...

Grant Lukenbill - Business & Economics - 1999 - 336 pages
Profiles over two hundred companies, rating them on labor relations, environmental protection, ethical treatment of animals, and gay rights
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