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Books Books 11 - 20 of about 29 related to Gonzo Marketing: Winning Through Worst Practices.   

The Invisible Grail: In Search of the True Language of Brands

John Simmons - Business & Economics - 2003 - 224 pages
An expert on the use of words in business demonstrates the effect of word power through his own experiences and those of leading brands such as Guinness, Ben & Jerry's, and ...
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E-business Marketing

Terri C. Albert, William B. Sanders - Business & Economics - 2003 - 208 pages
Designed to bridge the gap between the science of e-Business marketing and its practice, this text provides a conceptual framework that's complemented with applications. It is ...
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Streetwise Internet Business Plan: Create a Compelling Plan for Your .Com ...

Robert Weinberg - Business & Economics - 2001 - 384 pages
This title provides instructions for researching and writing a business plan with specific details to consider when operating primarily online. In addition to prompting ...
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The Marketing Era: From Professional Practice to Global Provisioning

Kalman Applbaum - Social Science - 2004 - 283 pages
Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of ...
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