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Books Books 1 - 10 of about 45 related to Relationship Marketing: Theory and Practice.   

Hospitality Marketing: An Introduction

David Bowie, Francis Buttle - Business & Economics - 2004 - 350 pages
This book takes a unique approach to outlining marketing processes in the hospitality industry. It discusses the eight elements of the marketing mix with direct reference to ...
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Customer Relationship Management: Concepts and Tools, Volume 13

Francis Buttle - Business & Economics - 2004 - 359 pages
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer ...
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Relationship Marketing

John Egan - Business & Economics - 2011 - 328 pages
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Relationship Marketing

Martin Christopher, Adrian Payne, David Ballantyne - Business & Economics - 2013 - 264 pages
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy ...
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Relationship Marketing

Mark Godson - Business & Economics - 2009 - 376 pages
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in ...
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