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Books Books 1 - 10 of about 45 related to The New Influencers: A Marketer's Guide to the New Social Media.   

Secrets of Social Media Marketing: How to Use Online Conversations and ...

Paul Gillin - Business & Economics - 2008 - 256 pages
"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has ...
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Social Marketing to the Business Customer: Listen to Your B2B Market ...

Paul Gillin, Eric Schwartzman - Business & Economics - 2010 - 256 pages
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles ...
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Blogging to Drive Business: Create and Maintain Valuable Customer Connections

Eric Butow, Rebecca Bollwitt - Computers - 2010 - 192 pages
Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today’s buyer, you need to stop pushing your message out and start pulling your ...
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Marketing to the Social Web: How Digital Customer Communities Build Your ...

Larry Weber - Business & Economics - 2007 - 240 pages
Praise for Marketing to the Social Web "Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation ...
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Mastering Web 2.0: Transform Your Business Using Key Website and Social ...

Susan Rice Lincoln - Business & Economics - 2009 - 224 pages
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in ...
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The Joy of Geocaching: How to Find Health, Happiness and Creative Energy ...

Paul Gillin, Dana Gillin - Computers - 2010 - 224 pages
Describing the exciting and adventurous world surrounding geocaching--a worldwide hunt in which treasures are located using global positioning system (GPS) devices--this manual ...
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Friends with Benefits: A Social Media Marketing Handbook

Darren Barefoot, Julie Szabo - BUSINESS & ECONOMICS - 2010 - 280 pages
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts ...
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Implementing Word of Mouth Marketing: Online Strategies to Identify ...

Idil M. Cakim - Business & Economics - 2009 - 208 pages
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth ...
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