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Books Books 1 - 10 of about 45 related to The New Influencers: A Marketer's Guide to the New Social Media.   

Secrets of Social Media Marketing: How to Use Online Conversations and ...

Paul Gillin - Business & Economics - 2008 - 256 pages
"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has ...
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Social Marketing to the Business Customer: Listen to Your B2B Market ...

Paul Gillin, Eric Schwartzman - Business & Economics - 2010 - 256 pages
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles ...
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Blogging to Drive Business: Create and Maintain Valuable Customer Connections

Eric Butow, Rebecca Bollwitt - Computers - 2010 - 192 pages
Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today’s buyer, you need to stop pushing your message out and start pulling your ...
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Marketing to the Social Web: How Digital Customer Communities Build Your ...

Larry Weber - Business & Economics - 2007 - 240 pages
Praise for Marketing to the Social Web "Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation ...
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The Secret Power of Blogging: How to Promote and Market Your Business ...

Bruce C. Brown - Business & Economics - 2008 - 288 pages
Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of ...
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Mastering Web 2.0: Transform Your Business Using Key Website and Social ...

Susan Rice Lincoln - Business & Economics - 2009 - 224 pages
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in ...
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Friends with Benefits: A Social Media Marketing Handbook

Darren Barefoot, Julie Szabo - BUSINESS & ECONOMICS - 2010 - 280 pages
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts ...
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream ...

Geoffrey A. Moore - Business & Economics - 2002 - 256 pages
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to ...
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