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Books Books 1 - 10 of about 45 related to Mass communications: a book of readings.   

The process and effects of mass communication

Wilbur Schramm, Wilbur Lang Schramm, Donald F. Roberts - Social Science - 1971 - 997 pages
Individuals from the fields of sociology, psychology, journalism, education, history, and law discuss the social and psychological aspects of mass communication
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Four Theories of the Press: The Authoritarian, Libertarian, Social ...

Fred Seaton Siebert - Language Arts & Disciplines - 1956 - 153 pages
''Essays prepared in connection with a study of the social responsibilities of mass communicators, being conducted for the Department of the Church and Economic Life of the ...
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The Beginnings of Communication Study in America: A Personal Memoir

Wilbur Schramm, Steven H. Chaffee, Everett M. Rogers - Language Arts & Disciplines - 1997 - 206 pages
Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it ...
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Learning from Television: What the Research Says

Godwin C. Chu, Wilbur Schramm - Education - 2004 - 116 pages
"...provides a broad, historical research-based context for the effectiveness of instructional television and 'other mediums' such as radio." Letitia V. Fowlerin Education Review
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