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Books Books 11 - 12 of 12 on The goal of competitive strategy for a business unit in an industry is to find a....
" The goal of competitive strategy for a business unit in an industry is to find a position in the industry where the company can best defend itself against these competitive forces or can influence them in its favor. "
Standard & Poor's Fundamentals of Corporate Credit Analysis - Page 51
by Blaise Ganguin, John Bilardello - 2004 - 428 pages
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Web Service Engineering - Die systematische Entwicklung und Gestaltung von ...

Mark von Kopp-Krimpenfort - 2007 - 132 pages
...Müller-Stewens, G. (2003): Strategisches Management. Wie strategische Initiativen zum Wandel führen, S. 146. 189 „The goal of competitive strategy for a business...competitive forces or can influence them in its favor", Porter, M. (2004): Competitive Strategy, S. 4. 190 Vgl. Müller-Stewens, G. (2003): Strategisches Management,...
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Marketing: Critical Perspectives on Business and Management, Volume 4

Michael John Baker - Business & Economics - 2001 - 488 pages
...strengths and weaknesses The ultimate aim of business strategy is as Porter (1980) suggests ". . . to find a position in the industry where the company can best defend itself against competitive forces or can influence them in its favour." Clearly this will best be achieved from a...
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