Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

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Profile Books Limited, Apr 10, 1995 - Creative thinking - 338 pages
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A deliberate systematic approach to creativity on demand.

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User Review  - progmetal420 - LibraryThing

Better than his other book called "Lateral Thinking" in that this book is much more comprehensive, but Eddie's ego is a bit alarming, so disarm yourself before reading. That said, this book offers tons of theoretical suggestions and practical applications to think laterally. Read full review

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