Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that ...

Joe Cappo is the "New York Times" bestselling author of "How to Think Like a CEO".

The new Asian corporation has emerged, and Westerners who currently do business in Asia or contemplate doing so would do well to take heed of the new Asian business model or risk being left behind. Here, author Michael Hamlin takes a close look ...

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within ...

Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can ...

Profit-minded CEOs reveal the secrets of multiplying profits in good times and bad. Packed in this uniquely innovative book is the wealth of experience and expertise of Presidents and CEOs of some of the world's fastest growing private companies ...

Successful CEOs reveal the secrets of spotting business potential and achieving rapid growth Packed in this uniquely innovative book is the authoritative knowledge and experience of Presidents and CEOs of leading fast-growth companies. These ...

Top CEOs Reveal the Secrets of Effective Management, Market Leadership and Profits Packed in this uniquely innovative book is the knowledge and experience of some of the biggest-name CEOs in the world. These industry leaders reveal their ...