Typography: a Very Short Introduction
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style.
In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made.
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advertising allow alphabets capitals Caslon century Chapter character Christopher colour combined complex configurations created David defined developed dictionary digital type documents elements example font Frutiger genres geometrical Gill Sans grid HISTORY Hyphen Press images information design Isotype italic italic type Jan Tschichold John Jonathan kind Latin layout legibility letter recognition letterforms letterpress linear London London Underground look markup Matthew Carter metal type Michael Twyman modern Neurath newspaper Oxford paragraphs Paul Peter phototypesetting pictorial presentation printers printing produce psychologists Rain then showers readers reading recognize relationships Rick Poynor Robin Kinross roman sans serif screen scripts semantic shapes Shipping Forecast sizes Slight or moderate Southerly veering westerly specific structure symbols technologies Tschichold type design typefaces typesetting typographic typographic design University of Reading University Press Unjustified setting variant westerly or south-westerly width word division word spaces writing x-height Zuzana Licko