Copywriting for the Web: A Guide to the Basics of Online Writing

Front Cover
Although many people seem to think that writing effective copy for the web is easy, it isn’t. If you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it. In this book, we will look at the basics of producing good copywriting for the web. It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. What is important when writing any copy for the web is that you reassure any visitors that they are in the right place, and that they should continue to read on. So when providing them with facts, let the facts speak for themselves. It is important that you make your descriptions compelling, although not excessive. There's a lot to cover which is different from writing a term paper, a book, or a resume. Get this book and find out!
 

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Contents

Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
Section 8
Section 9
Section 10
Section 11
Section 12
Section 13
Section 14
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