Starting with the brand's birth as a means of bringing soul to mass marketing, Klein follows in the logo's wake and notes its increasing capacity for making the product subservient. Beyond this the core argument is the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.
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LibraryThing ReviewUser Review - bkinetic - LibraryThing
Modern corporate avarice takes many different forms and all are brought into the light of day in No Logo. Naomi Klein illustrates how corporate entities have ceased to be factories that make things ... Read full review
LibraryThing ReviewUser Review - willszal - LibraryThing
"No Logo" is a phenomenally-impressive first work from Naomi Klein. Written in the '90s about the rise of brands which sold ideas as opposed to corporations selling products, it could not be more ... Read full review